After going to her show I though about making her a kind of a interview and I turn into a jornalist for a day. so, this is the second part of the article about her fashion show, it´s the continuation. the questions I did and the answers I got:Q: why did you choose Dinosaurs vs Ballerinas as a name for the collection?(I made my guess about it, but i would like to have more details, because the name is actually very appealing but i´m sure than behind it it has to be a reason that outlines the spirit of the collection, which it was clearly defined on the show).A: the named was a metaphor, the collections was inspired by a battle between two opposing groups in search of being greatest, these groupscan apply to whomever in your life experience you have ever witnessedbeing greedy or heartless and learned not to follow there way.dinosaurs and ballerinas contrast so harshly, to show that monster orbeauty, we are all capable and not to be fooled.
Q: why have you chosen Joe Ashworth ? in my opinion fashion show soundtracks are very important to get into the mood of the collection, but sometimes are just chosen without any purpose.A: i also feel that the music is very important in setting the mood of your collection. the viewer can not read your mind and the more youstimulate there senses the more you will get the point across, willthey know it is serious if you are playing top of the chart pop? itdose serve its purpose as well but that's not for me just now. Joe Ashworth is a good friend of mine and i believe him to be very talented, that is why i asked him to help me, i want to grow with myfriends, and share. the music we choose and mixed had an underlyingmilitary-esque beat that we may or may not have imagine to be there...
Q: as a new designer, have you found difficult to start? which do you think is the main problem of new talents? financing?A: I'm a firm believer after my first show that if you want thingsdone...do it yourself, or have a close team of people who you trustand love helping you. often miracle favours appear which make youthink your sorted, but be aware they may fall through at the worsttime. I'm not cynical but a realist. as for financing, it's great tohave money, it makes possibilities endless and things get done faster,but there is something about having nothing that i feel pushes you toconvey yourself more creatively.
Q: do you think contest and events to promote and support new talents in fashion are useful? are there still some gaps to cover in this sense?A: i think they are great, if there are people out there who are willing to support talent in any form i think its a really lovely thing to dofor someone, i always have my eyes out for competitions orscholarships that may be useful, even if its ripped out of a teenmagazine, for now its OK, i have nothing to loose.
Q: Which element is more important to you when you are designing a new collection: fabrics, embroidery, defining a certain silhouette, structure of the pieces...?A: i always work around a story, series of events, time, place,atmosphere, i image this scenario and try to recreate it as anillustration on paper, it could be a sketch book full, then i gothrough it and take bits out that could be fabric, textures and shapesthat could be silhouette and work from there.
Q: I would not define your collection as a very commercial collection, i would say it´s more artistic (maybe i´m wrong); so according to this: do you think there are still some market segments that need to be covered? is there still a gap between Haute Couture and pret-à-porter?A: i wouldn't consider it to be a commercial collection either, althoughunderlying there may be a recognisable garment which is easy to wearit is thoughtfully detail and the fabrics are great quality. i wouldhave to say that its a Haute couture/ Pret-a-porter and vise versa,for the person who wants the beauty and glamour of high fashionwithout the pretense and the normal not so mundane.
Special thanks to Gabriella